Demand Capture & Conversion for B2B Companies

We help B2B marketing teams convert in-market prospects into pipeline.

Marketing’s Pipeline Problem

B2B marketers are under intense pressure these days.

You need to deliver more pipeline, faster, and more efficiently than ever before.

And if you’re not capturing and converting in-market demand, you’re leaving money on the table.

To hit your pipeline goals, you need to establish a rock solid foundation in demand capture and conversion.

What is Demand Capture & Conversion

Demand capture is the process of finding prospects that are actively in market for a solution like yours.

You find these prospects in places like Google search, generative AI search (ChatGPT, Google AI overviews), on your website, in your database, on product marketplaces, and via social media channels.

Demand conversion is the process of converting that interest into pipeline — a process that you need to make as easy and frictionless for your customers as possible.

How We Help

We audit, prioritize, and optimize your company’s approach to capturing and converting demand.

Stage 1

We review & uncover demand capture opportunities

We conduct customer interviews, listen to sales call recordings, review your website, web analytics, traditional and generative AI search engine marketing, email marketing, competitor activities, and your other marketing activities to find opportunities to capture and convert in-market demand.

Stage 2

We prioritize and recommend opportunities

After the research phase, we compile a list of recommendations, ranked by potential level of pipeline impact. We then work with you to review, prioritize, and attack your top demand capture and conversion opportunities.

Stage 1 & 2 Pricing

$7,500 one-time fee

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Stage 3 (Optional)

We help you execute

Some teams like to take those recommendations and execute them on their own. Others want someone to guide them via regular check in calls. And still others are looking for someone to get into the weeds and help execute the work. We can help you in whatever way best enables you to meet your goals.

Stage 3 Pricing

Ongoing Advisory Support

$2,500 / month

-45 minute biweekly calls

-Asynchronous communication support via email

Ongoing Execution Support

$7,500 / month

-All items in advisory support

-Up to 10 hours per week of execution support

-Scope can include: technology implementation, website content outlines, Google Ads management, email content creation, email automation builds, tracking and measurement setup

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About

Hi, I’m Dan Payne, the founder of Mark Sourced.

I’ve worked in-house as a demand generation marketer and leader at high growth B2B technology companies for over 15 years.

Over my years in marketing, I’ve come to believe that effective demand capture and conversion is the foundation of a successful demand generation program.

I started Mark Sourced to help marketers build that foundation.