B2B Search Engine Marketing - SEO, AI SEO, Google Ads, & More
Mark Sourced helps B2B companies build a repeatable pipeline engine through search.
Marketing’s Pipeline Problem
B2B marketers are under intense pressure these days.
You need to deliver more pipeline, faster, and more efficiently than ever before.
And if you’re not building a repeatable pipeline foundation, you’re fighting an uphill battle.
To hit your pipeline goals, you need an always-on repeatable pipeline engine, and the place to start is with capturing in-market demand via search.
How We Help
Mark Sourced is a boutique agency that helps B2B marketers grow pipeline via search engine marketing. To do so, we attack search engine marketing holistically, across traditional SEO, AI SEO, paid search advertising, and website conversion.
B2B Search Engine Optimization (SEO)
The foundation of effective search engine marketing is traditional SEO. At Mark Sourced, we focus our efforts on creating content targeting the bottom of the funnel, high intent searches that drive real pipeline.
B2B Google Ads / Paid Search Advertising
Traditional SEO takes time…often at least three to six months to see results. Paid search advertising can expedite that process, helping to get your brand at the top of high intent search results in a matter of days.
B2B AI SEO / Generative Engine Optimization (GEO)
AI search engines like ChatGPT, Perplexity, and Google’s AI mode are changing how buyers research solutions. Instead of scanning ten blue links, prospects now get direct recommendations in the chat interface. At Mark Sourced, we help B2B companies adapt by optimizing content so your brand is recommended by AI engines.
Conversion Rate Optimization (CRO)
While search can drive the right kind of traffic to your site, you need to deliver the right website experience to convert them. Mark Sourced helps with foundational website optimization to convert your high intent traffic.
Our Process
We audit, prioritize, and optimize your company’s approach to capturing and converting demand.
Stage 1
Customer discovery
At Mark Sourced, we believe the foundation of effective marketing is in customer understanding. So that’s where we start. We gather as much data about your customers as we can. We have a kickoff call to learn about your business. Then we review any customer data we can get our hands on — call recordings, chat lots, Salesforce activity logs, and even conduct customer interviews if we can. That helps drive a customer-focused search strategy, not one just focused on keywords with no context.
Stage 2
We audit your existing search engine marketing efforts
Next, we review your web analytics data, assess your traditional search and AI search visibility, audit your Google Ads account, analyze your competition, conduct keyword research, and review your existing search engine performance to find opportunities to optimize your approach to capturing demand through search and your website.
Stage 3
We prioritize and recommend opportunities
After the research phase, we compile a list of recommendations, ranked by potential level of pipeline impact. We then work with you to review, prioritize, and attack your top search engine marketing opportunities.
Stage 4
Execution
After aligning on priorities, we attack the best opportunities to drive pipeline via search. We like to start with quick wins to drive early momentum, and focus on building search into a long-term, always-on pipeline generating channel. We typically take the reigns on execution but are also happy to work with your existing team in a consulting capacity if preferred.
Results Achieved
-Drove a 100% increase in website product inquiries, a 66% increase in overall web leads, and 91% growth in organic search traffic for an enterprise B2B SaaS company
-Helped build search into the second highest high intent lead source for a mid-market B2B SaaS company, generating tens of thousands in pipeline per month
-Delivered a 54% YoY increase in organic search traffic and a 49% improvement in Google Ads conversion rate for B2B hardware technology company
Pricing
Our retainers scale with the level of support you need. For example, a simple Google Ads engagement might begin around $2,500/month. Most clients invest $3,000–$6,000/month, while comprehensive multi-channel programs (SEO, AI SEO, CRO) can go higher.
The goal is to align spend with outcomes — whether that’s fast results or building a long-term demand engine.
We’ll work with you directly to create a proposal that’s the right level for your team.
About
Hi, I’m Dan Payne, the founder of Mark Sourced.
For over 15 years, I worked in demand generation and search marketing inside high-growth B2B technology companies.
I know the pressure to deliver pipeline because I’ve been in the seat of building programs that are expected to translate into measurable growth.
I started Mark Sourced to give B2B marketers a different kind of partner: one who combines strategic demand gen experience with hands-on execution.
When you work with Mark Sourced, you work directly with me. No junior account managers, no hand-offs. Just senior-level expertise focused on turning search into a repeatable pipeline engine for your business.
